cre'ateur
modern mindful design studio
So, it all started to bring back the celebration of wearing hand-knitted sweaters !!
For centuries, these timeless pieces of clothing have been part of the fashion industry but never so celebrated. With passion for sustainable fashion and creating something truly unique, our beloved Loomy was born – a brand that is dedicated to revolutionizing the industry by crafting high quality, ethically produced sweaters.
Our mission is simple: provide stylish clothing designed with sustainability at its core so everyone can enjoy wearing them while doing good for the environment as well!
When you purchase one of these items, you're not just taking home a garment - you're also taking home a little bit of history and providing livelihoods to these strong women. Every knit holds within it their spirit, resilience and courage in crafting something unique with love and care. It's like taking a hug home from them all!
purpose
Neelu Aunty and her girl mates work meticulously in their village in Punjab to create these magical sweaters which deliver warmth and carries their affection too. They all have been into this art since their teenage years. The practice has been passed from one gen to next since ages … at LOOMY we want to preserve both their passion and smiles.
artistic muse
When it comes to hand knitted sweaters, design inspiration has come from different cities of India like Kolkata, Chennai and Jaipur. Every knit speaks differently and loudly about the culture of this mythical land; owning them would be like having a part of those stories closer to home. These sweaters exude timelessness and have a unique charm that can’t be found anywhere else.It is more than just buying a clothing item, it's owning history as well.
our work environment
These beautiful sweaters are carefully crafted in conducive work environment; anywhere from fields, villages and even countrysides across India – allowing these talented knitters to express themselves through what they do best!
Through Loomy’s dedication to providing equitable opportunities for all, we hope you will join us on our journey as we work together towards achieving sustainable development goals across India - one knit at a time!
embarking on a humble exploration
Hey !! I am Jashan K Kahlon, while growing up I have always been surrounded by knitting grandma, ma & aunts, and thus have witnessed the lasting legacy of handcrafted cardigans that adorned us for years.
Inspired by their artistry and driven by a deep-rooted appreciation for the talented women artists in rural India, I embarked on a journey to create LOOMY.
LOOMY is more than just a knitwear brand; it's an ode to the generations of these talented women and a recognition of their timeless creations.
Join me on this heartfelt journey as we embrace the beauty of slow fashion, connect with our rich heritage, and create a sustainable future—one stitch at a time. Welcome to the world of LOOMY, where tradition meets innovation and where knitting becomes a cherished art form.